Wow people are actually rejecting this? And the people who are rejecting this idea don't even play the game much, let alone competitively! I'm not going to mention any names...
I am at a loss of words. How on Earth could you reject such an epic idea? There is a reason why League of Legends, DoTa, and Counter Strike Global Offensive (Starcraft too) are the most popular games in the world. It's because their ranking and competitive play provides incentive for players to continue playing because they have something to achieve (creates replayability). Of course these games provide other incentives as well in addition to this, but the ELO system is the cornerstone to their success.
I am 100% with Hans and am surprised just as much as him. And I don't understand what's the complaint that casual gamers are going to quit or something? There's a thing called custom lobbies? Don't add ELO ranks to custom lobbies and leave it to automatch. Why do casual gamers need to interfere with competitive games, and vice versa?
All of you know for a fact the majority of the COH2.ORG community is pro-competitive. There's a misconception that the competitive community is small. No, my entire friends list is competitive COH 2 players and I have 300 of them. I verse competitive gamers all the time. Most of the 1v1 community are competitive gamers. If you check the AT leaderboards for ANY playlist, you will see the competitive community. If you check the dudes that applied to the League of Heroes tourney, you will see the competitive community.
Take a look: http://www.coh2.org/ladders/index/1/7/0 (That's 200 competitive teams. And there's more where that came from)
That being said, competitive gamers will be the ones dropping prematurely even more than casual gamers. This is why you do something like CS:GO and don't show the ranks in the beginning of the game.
I actually think COH 2 needs this to avoid death in a year or two.