that makes no sense,
i dont understand this, i really dont.
politics and genderstuff actually harm sales and cost money, they dont lead to more profit. there are more than enough examples for that.
why do corporations still do that?
Because at the moment, a relatively small number of incredibly vocal activists are often able to convince publishers that it will harm their game and cost them money unless they include plenty of moralising, sanctimonious messaging that will teach the consumer right from wrong, with no grey areas whatsoever as their audience couldn't possibly handle it.
When of course the opposite is actually true, the overwhelming majority of the public already know right from wrong and do not appreciate being patronised.
Games journalism is absolutely rife with it at the moment as well. For example, in almost anything Lovecraft related you get journalists banging on about what a terrible racist HP Lovecraft was (a man born in 1890!) or trying to shame Japanese developers into including diversity characters, purely for the sake of it, in a completely fictional fantasy realm.
They should be allowed to simply make the games they want to make.