If it's not working then there's nothing that can be done to save Relic. Nothing else to be said. Thankfully, it is working.
Don't care, didn't ask if they wanted to hear it or not. I'm the consumer, it's my right to speak my mind about the product. If you're a chef and you burn the eggs, you certainly can plug your ears when the diner starts bitching at you about it, but it doesn't change the fact you burned the eggs. If you get thousands upon thousands of complaints about burning the eggs, it might be time to consider the possibility that it's not the fault of the people eating at the restaurant having bad taste.
The problem is that Company of Heroes is a niche product, it's not a shitstorm, it's a storm in a teacup. This storm will not go beyond a couple of forums, it will not be talked about by the biggest gaming journalists and websites. So why would Sega give up resources and money and force Relic to quickly fix and improve the game? It won't give a hit to Sega, so there isn't much reason to fix the game. The next live service died two months after the release, nothing new.
I recently watched analytics that Sega is going to create 12 or so live services, given that most live services are stillborn games in an attempt to somehow attract players and their money, how many of them will in theory be viable and attract players? One two? It doesn't matter if others die. There's no point in Sega trying to revive CoH3 if he doesn't get the players hooked right away.