Actually, loving Relic / Company of Heroes is like supporting a crappy English football team. You grudgingly learn to love it's faults while simultaneously despising them, the scars on your back a badge of honour.
Every defeat and set-back is tempered with utterly futile optimism of the glory days you imagine will come. They don't, but you love the core experience so much you stubbornly refuse to acknowledge it.
When your team's management sell out to shitty corporate sponsors and raise ticket prices you go anyway - mainly 'cuz you've no place else to go and your emotional investment is too deep.
Every victory is pyrrhic and fleeting - every set-back bitter and black.
This, gentlemen, is fan-dom. It's not a million miles off sub-dom. It doesn't get better. It only gets worse.
See you on the battlefield!