It's not about money nor about supporting the company or not.
-First of all, this is a fullprice game. Not a F2P with a freemium model.
-It's too much to expect that in an RTS both players have access to equal tools to defeat each other and not because i've the competitive commanders i've an edge over my opponent?
-Charging for recycled things.
-Cost of DLC comparison to base game or factions. I'll could care less if the sum of cosmetics, shortcut bundles or singleplayer experience on an MP based game cost more, but not when, in this case, commanders, cost more than the game itself.
Thing is: how hard it to put everything on a bundle or season pass?
this this this this
its not about the money its about the principle.
if i want to play a competitive game ( shooter, moba, rts) then i expect to be on a equal playing ground with my enemy.period.
and like elchino7 said, its not a f2p game its a full price game which locks important/gamechanging content behind microtransactions.