Bad advertising methods are the main culprit here imo. Balancing is a whole other story, which is an easier problem to solve. I feel the only way to "revitalize" the community would be to have a system of advertising targeting larger audiences, not just audiences in the limited sphere. Whenever I'm on other sites I always see a WoT or SC2 ad being shown, before CoH2 was launched not once did I hear about it either on T.V. or online(Specifically here in Merika').
Unfortunately I completely disagree.
Whats the point marketing a bad product?
I've bought 3 licenses of COH2 as for Xmas I bought 2 friends a copy who hadn't wanted to pay the $60-$100 entry required when they saw how it played as essentially a F2P title - so right here we have a problem in that people are aware of the "cake and eat it too" mentality that was taken. So at $10 I figured I'd be a nice guy and give them a copy for Xmas.
They STILL haven't even installed it.
Point 2 - you have a problem when you CAN'T EVEN GIVE IT AWAY. How many people played the free weekend? How many hung around? The players chart tells that story.
My friends don't have as much free time as I do given personal commitments - so what little gaming time they have they want it to be good. With COH2 they see games being ultimately decided later in the game by P2W elements of DLC commander and exploits of a broken balance which now I find turning me off the game.
i.e.
- Sniper/Guards
- Shock Spam
- Tiger Ace
- Ostrupen Spam
- Forward HQ spam
- Insta-kill air cover spam
- RNG
- Terrible Pathing
- Poor performance on high end PCs
- Poor match making
This doesn't even touch the question of "If it was good enough for vCOH - why isn't it in COH2 as a basic feature?".
My friends were - and I say that past tense - WERE casual vCOH players - Vire Valley etc - that was their fun. They ask "Where are the bunkers?", "Where are the tank traps?", "Why do they get 2 snipers and I get 1?" etc, and then they ask me as they know I still play it "Has it got any better yet?".
The casual players like that are simply avoiding it because ultimately their time is important now.
RTS's aren't popular with the Xbox 15 year old crowd - most players are 25+ in age and they have responsibilities etc. So they're not going to waste 2 hrs if those 2 hrs aren't fun.
So basically marketing a poor product wont do you much good.