Keep in mind that Relic was still with THQ back then and chances are that their vision has probably changed considerably since. THQ may have had less funds to provide, but they were far more PC-centric than SEGA.
THQ was not a PC centric publisher. By the end we were definitely feeling as though they didn't quite know what to do with us. Read any of the interviews with people like Danny Bilson a few years before THQ went bust and it's clear that Relic wasn't fitting in with THQ's plans.
They wanted only homeruns, 8-15 million unit selling games that would save the company and make them all look like geniuses. That's why we made Space Marine, rather than CoH 2 at that point because it had more potential because the action adventure market on console was far larger than the RTS market.
SEGA has a few fairly significant PC franchises that they're fine with making a good amount of money, but not being the new Gears of War. They've got the Football Manager game, Total War series and now Relic. (There might be some I missed.)
That all is probably off-topic, but from what I see SEGA seems more aware of what it takes to succeed in PC gaming than THQ did. What that means for e-sports I don't know at this point.