The new system makes sense if you consider that they are winding down on CoH2 and they've already milked the user base pretty dry.
No offence but what you say is naive. Why would they stop milking if there is so many people willing to pay? Its more about reducing farming possibility and negative approach of players than anything else. Mind that reducing negative approach or feeling about the system in community doesnt mean it will be more profitable for us. Just that it will feel more rewarding and fair. That's why they lounched the alpha.