more importantly than some of the older guys of the vCoH days not liking coh2 or the lacking number of streams and/or stream viewers etc., i feel like the game is not very enticing to new players. i also think the business model behind the commanders etc. is flawed.
the coh franchise has always had a pretty steep learning curve... even someone who has only played a few games will likely absolutely crush anybody that is playing his first or second game, so multiplayer is not very noob friendly (that problem is exacerbated by the fact that there are pretty much 0 absolute numbers in coh, you can literally only guess and/or try stuff out to see how much dmg it does, how random events are etc.). on top of that, there's a lot of comp stompers that probably don't have any need for commanders either (if they feel like the AI is too strong, they can always choose an easier AI opponent).
the only kind of players that will likely get convinced to buy DLC commanders are players that do play a lot of multiplayer and feel like they can not win without the new commanders (let's be honest here, all those newer commanders were p2w, at least on their release). in order to compete, all "competetive" players would have to get those commanders in order to "level the playing field".
one flaw i see with that system is that it discourages new players even more, while it even scares away players that might not like buying DLC. i do not see any scenario where releasing DLC commanders brings in more players.
i have stated multiple times that i do not like the game in it's current state (it's still a "enjoyable" game though), but much more than that i feel like the business decisions are what is REALLY holding CoH2 back. even the way the game is right now, it could have a way bigger play base.
tl;dr:
coh2 is not great, but is still being held back by business decisions.
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