There are no games comparable to company of heroes, that's why we're all here.
And everyone keeps calling it "DLC" like they were getting armor for their horse in oblivion when it's clearly a whole new standalone game with new mechanics we don't know much about yet.
Games as a service, subscriptions, microtransactions, paying for the same game three times, or whatever label you want to slap on some kind of recurring payment system has existed since well before World of Warcraft was released in 2004.
Oldest example I can think of is Diablo 2: Lord of Destruction which was $40 and that was in 2001. I'm sure you could find a zillion others.
I don't really care about your posting record.
Seeing as you retrospectively changed your post after mine I don't respect your view.