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The new owner is a holding company to be established and the price of acquisition is undisclosed. You will see at the beginning of the Notice that SEGA are allowing for a one-off loss of approx $31 million. At a guess, SEGA may have lost some or most of its original $26 million investment. And the secrecy on some vital details may point to an intended flip.
I agree. This new holding is not interested in making games, they're in for a quick buck. Which means that first, SEGA sees Relic as a bad investment, choosing to secure remaining value at a loss and reinvest that money elsewhere and second, Emona Capital sees Relic as a risk investment.
The most obvious outcomes for me would be:
- Relic gets sold again at high price to a new publisher that sees value in the company/CoH franchise. Will probably lead to more aggressive DLCs and potential downsizing of Relic again, depending on how bad stuff is going. And it doesn't seem to go great given they're being sold in the first place.
- Relic does not get sold or sold for relatively cheap (meaning less than Emona expects). At this point they might actually just close down, because it means that the new publisher also does not see great value in the company. I could imagine that they might only buy for the CoH franchise and other Relic associated naming rights that still exist. At this point, Relic might go down and CoH transferred to another company. Or just shut down all together.
It's sad news overall. The downward spiral of Relic has been painfully clear since CoH3 launched. From a bad launch to a massive layoff wave to now being sold. They're not seen as a solid studio anymore, but as a gambling asset. Trust in the company and financials overall must be pretty dire.