The problem is with the 'Swiss Style' Tournament. This type of tournament is designed so players are evenly matched up against each other, from the beginning to the end. This, for the game of Company of Heroes is not necessarily a good thing because this causes the games to last a long time. We all know how long matches can last when players are evenly matched. I guess this is ESL's way of getting their seed's for future events that they host.
Seeded style tournament's are the way to go, the problem is the ESL staff doesn't know our community enough, and they also didn't probably want to take the time to check all the players steam id's and see where they sat in the auto-match ladder.
Seeded tournament's work the best in my opinion, the first few rounds wont last too long, or shouldn't because the 'higher' seeds are more skilled, and they would be matched against 'lower' seeds, creating the tournament to have short first few rounds. Much like March Madness.
Anyways, all in all it was fun to watch the competition, thanks for all the casters/players for providing us with viewing pleasure.
The admins do not check if matches even started. Most of the downtime was because players were not experienced with ESL chat system and how to report games. I have played ESL for other games and I knew this would be an issue. When you play a Go4LOL cup the tourney lasts like 18 hours.