But I really don't get where people are coming from with this "they prioritized the store over fixing the game or adding features!", like how exactly do you come to the conclusion that they pulled manpower & resources away from balance patches and features so that they can rush the store out? In fact, it is very likely that it's completely separate teams working on those things.
Even though I doubt that any significant amount of resources was diverted from the gameplay team to implement the store, for sure it took time off the main menu UI devs that could've been used to update the main menu properly. There's still a ton of stuff missing there, besides the arguably poor overal design.
And even though I personally don't think that that's such a big deal, I do feel Relic made a very big PR mistake by pushing the store (which is a bit controversial too on the economic side) while the game is in this bad of a release state. I get that they want to make money, but this seems to be actively hurting the fanbase's perception and reviews and ultimately sales in the long run. Which scares me a bit because the core of the game is fun and has a ton of potential, and I'm sure that Relic will eventually patch this game far beyond CoH2 if they keep supporting it. But if sales stagnate because of bad public reception/reviews caused by this rocky release and follow-up, then they or Sega might just pull the plug early.