In the end it is all about the ratio between € spent / hours of enjoyment. That's probably why i was reacting so agressively: with script farming, you are both sapping the financial income of the game, and your fun playing it.
I do play Warhammer Fantasy, and the amount of time i spend painting / theorycrafting / playing the game makes the investment decent, but i can certainly agree that it drives people away from the game (or dissuade them to actually join it, which is kind of similar). But comparing the price of a full scale army of Warhammer (Fantasy or 40K is the same pricing ~) and the price of CoH2 (even with all the available DLCs unlocked) is a bit far fetched, as coh2 is probably 10 times cheaper.
What's Warhammer Fantasy? I only know of 40k and "Age of Sigmar".
I can see the argument for this sort of thing, as it does feel like they've priced commanders purely to be bought during sales.