I wonder why sega still thinks this event interests anybody. Valentines day is the least useful date to make an event for rts games. Nobody really cares about it, its just a reason to fill all the cinemas and restaurants for one day. Why would anybody try to combine it with gaming industry? Not to mention this is the 5th edition and neither of them was sucessful in any way...
Because everybody knows that gamers are NERDS that don't leave the house with a date.