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They have seperate teams working on seperate things. Just because they're making a campaign doesn't also mean they don't have a team working on optimization.
Another big thing is going to be announced Friday.
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IMHO a good SP campaign is a good choice now. The MP part of the game has enough content to sustain itself (aside from some requested technical features). Relic is not charity and additional MP content if paid would be described as p2w by the community and could potentially break the steadily ongoing balance process.
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German campaign?
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http://www.polygon.com/2014/8/13/5998861/company-of-heroes-2-battle-of-ardennes
"But if we find there's a high demand for a German campaign then we'll build one."
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While the announcement was pretty dull, this will likely make Relic a lot of money. WFA added about 3-4k new players to the game, and many of them are likely interested in single player content. The campaign offers new players the opportunity to learn the game mechanics and unit functions in an environment that is a little more interesting than a comp stomp. The campaign will help the community grow in the long run, I started out playing the vCOH campaign in 2008. Not everyone is comfortable jumping directly into multiplayer. The community at coh2.org is focused almost exclusivly on the competitive multiplayer side of the game, but Relic has more fans to cater to than just that. It is a solid business decision.
That being said, there are soooo many basic game features that have been put on hold for far too long. These need to be a priority, and I'm not sure Relic sees them as such.
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