@ Noun -
First of all thanks for the involvement here. 2nd, loved hearing that SEGA has a long term outlook. A young company like THQ that hits it out of the park on the first try starts to think that that is the only model, when in fact it is a low probability way to do business.
A different question - what is the percentage of people who buy the game and then try playing online either co-op comp-stomps or vs. other players? In theory you must have some access to these stats from the game-keys. Do 95% just play campaign and move on?
We have those stats but we really don't share them.
Roughly it breaks into 1/4 play the campaign.
1/4 play comp stomps and with friends.
1/4 play multiplayer.
1/4 play everything.
That's pretty rough. Obviously as time goes on those numbers change with less and less people playing the campaign and more of the people playing taking part in comp stomps or multiplayer.
But lots of players do buy the game as a single player experience and nothing else. They're obviously hardly ever on these forums and even rarely on the official ones.
That's why we're trying to keep them around with ToW which we hope extends the single player experience and eases them towards multiplayer.