True, but problems like that have been discussed for a while in the community, but no action has been taken. Perhaps a little nudge from the higher ups in the Steam food chain is required.
I do believe that Katitof is saying that new gamers who install the game CoH2 will use the in-game shop as their source of CoH2 DLCs. CoH2 DLCs on Steam itself are rather difficult to find, and requires specific knowledge of the Steam Platform to be able to obtain a page about them.
In addition to Bananenheld's comment, I highly recommend to heal up your squads, as certain units and weapons (e.g. Pathfinders) has a chance to snipe (instant kill) models that have less than a given model health. In other terms, it's easier for the enemy to wipe your squads, or force you to retreat.
I do agree that the doctrine is overall weird, but I do understand the USF critique of other doctrines not being that effective.
I mean, everyone was excited to face a Pershing, but in the end, it popped out to be an overly expensive tool of things a tad better than a Jackson. I expected good changes for the Riflemen company, not a total overnerf. Rifleblobs with flamers were annoying, but it wasn't the end of the world. I expected something interesting with REs, not just a price increase.
Yeah, I thought I'd ask to get the stats to compare, instead of being lazily redirected to massive patchnotes, difficult to browse, difficult to get since the official forums are down, with possible changes of the Churchill since the release of the faction in August..
I get it that changes were "significant". Horray for helping!