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I think you're taking the word e-sport too straight. By e-sport people mean balanced and fair. All the examples your are giving are actually balanced and fair between players, even if their objective isn't the same. (CS-like)
E-sport isn't only a matter of money and tournament but raw material that is going to provide interesting matchup on a fair environment.
Saying a game is E-sport compatible means that, it is actually balanced between every assets and aspect of the gameplay.
Relic is bullshitting here again, of course they want their game to be e-sport, of course it has been part of the design since the beginning. For what other reason would they have build their multilayer around a bastard concept MOBA/STR? For what other reason would they have reduce the complexity of the game layer after layer?
For what other reasons would they have improve the Coh2 e-sport aspect? Because they are using it as a test platform for DoW3. Note that I'm not against since it has improved many Coh2 multiplayer aspects.
To have a game easy to use, easy to play, easy to follow and understand what is happening on your screen/twitch from the casual audience.
i don't think that most developers strive for great games, most of them are fine with good games. vcoh was developed with a 95 metacritic score in mind and in my opinion you can feel the difference between that and the mindset for coh2. regardless of the thq trouble coh2 was faulty at its core, mechanics like blizzards and abandoning clearly show that the thought process behind it was shallow.
Blizzard mechanism and deep snow were presented a year or two before Coh2 release. The community was amazed, looked so fun and cool. I was one of the few little voices telling this would simply be broken on multiplayer. Relic didn't care, it was all about "each game tells a story" bullshit and people loved it.