This reply was posted by the AoE4/CoH2 game director some weeks ago in response to fans questioning CoH game development. Relevant to Relic acquisition rumors and future of CoH3 publishing+marketing.
MS buying Relic won’t necessarily includes the CoH IP.
*SNIP*
https://twitter.com/QuinnDuffy/status/1113119498263912448
@treboruk92
So when CoH3
@QuinnDuffy
We don't own the game any more - when THQ went bankrupt, Relic/THQ lost a lot of the IPs to other purchasers. Homeworld to Gearbox/Blackbird, Impossible Creatures to THQ Nordic etc. (IC is on steam with all the mods!) https://www.relic.com/article/8374
@treboruk92Relic radio silence? hmm
Doesn’t Sega own Relic + CoH...?
Potential outcomes & predictions for Relic IPs?
1) Relic is sold to MS, including a separate acquisition of the CoH IP.
In comparison, Gearbox acquired the Homeworld IP for $1.35 million.
Brian Martel (co-founder), Gearbox Software's chief creative officer, spearheaded the acquisition out of passion for the franchise.https://www.polygon.com/2013/7/23/4551528/gearbox-candidly-shares-story-of-homeworlds-acquisition
Brian has since left Gearbox.
https://www.linkedin.com/in/brian-martel-a6b8b4/
Blackbird Interactive (former Relic vets) now has to work with Randy Pitchford if they want Homeworld 3. Good luck with that.
I love HW, but BBI and/or Relic is better off making Halo Wars 3 in space and try to combine the fan base from both franchises.
Artist Shows Off Canceled Pitch For Halo Wars 3:
https://kotaku.com/artist-shows-off-canceled-pitch-for-halo-wars-3-1819507983
2) Relic is sold without the CoH IP and become a dedicated AoE studio. In worst case, even without Relic I'm confident the CoH franchise will continue with Sega.
Be happy the franchise is not owned by EA/Activision/Gearbox.
3) Relic is contracted to work on X number of AoE games and MS postpone studio acquisition.
Based on recent Relic job announcements
- Relic is working on AoE's franchise not only AOE4:
https://forums.ageofempires.com/t/relic-to-hire-narrative-lead-for-aoe-franchise/37166
Job archive:
http://archive.ph/DPJuY
- Sega is planning to publish at least one more Relic game (CoH3?) and hiring an internal brand manager + Executive Producer to lead this team (see below).
A significant turn of event after the top Relic brand/marketing team was laid off in 2018 including the CoH brand manager (2015-2018) and studio marketing director (2013-2018).
https://www.linkedin.com/in/alexdelamaire/
https://www.linkedin.com/in/alex-e-price/
Also note Sega Europe, which includes the Football Manager IP, don't have a history of abusing P2W and loot boxes. That might change as they expand core IPs into China/Asia, where p2w gaming culture is still dominating. Due to piracy, Relic retail games will not be financially successful in China/Asia. Relic/Sega do need alternative business strategies that goes beyond retail.
CoH2 & EA Fifa Marketing History
Before the Alex Price "marketing team" it was EA loyalists James McDermott (former Relic and top EA Fifa marketing) and his EA buddy Darin Perfonic that was involved with CoH2 marketing.
“your digitallife” (now defunct) marketing agency with very close ties to EA.
Quote yourdigitallife; "Behind the scenes at World War 2 event we put together for Company of Heroes 2."
https://www.instagram.com/p/b0gmOXkaH4/ (Darin Perfonic had rejoined EA at this time)
Darin Perfonic, co-founder yourdigitallife
https://www.linkedin.com/in/darinperfonic/ (EA marketing to this day)
James McDermott, founder yourdigitallife
https://www.linkedin.com/in/james-mcdermott-29603716/ (former Relic marketing & EA)
Primary Achievement:
Partnered with HQ publishing on business strategy and established the supporting business models for multiple titles. Influencing brand communications, development direction, business models and service support for Company Heroes 2
Game credits James McDermott:
https://www.mobygames.com/developer/sheet/view/developerId,72188/
Darin Perfonic:
https://www.mobygames.com/developer/sheet/view/developerId,134384/ (Marketing FIFA 18 + Star Wars: Battlefront II)
How Asian P2W MTX's spread to the West
To further research into Fifa's/EA's influence on CoH2 pay-to-win MTX's and progression based loot crates (not fully implemented) dig deep back to UEFA Champions League 2006-2007.
A game created by EA Vancouver and later pioneered by the current EA CEO (former Executive Producer for Fifa). EA started to adopt their primary business strategy from South Korea p2w MTXs (Nexon games pioneered F2P in Asia) and loot boxes/gambling practices from physical collectible card games (Magic: the Gathering).
This all happened many years before digital collectible card games became popular such as Blizzard's Hearthstone.
Sources | Related Info:
1) p2w gaming culture are winning in China to the detriment of western gamers.
Americans largely won’t pay to win a video game — but Chinese gamers will:
https://www.cnbc.com/2018/05/30/pay-to-win-video-games-differences-between-us-and-chinese-gamers.html
http://www.danwei.org/electronic_games/gambling_your_life_away_in_zt.php
2)
Progression based loot boxes & Pay to Win — The History of Microtransactions in Video Games:
https://medium.com/@sacrfox/pay-to-win-the-history-of-microtransactions-in-video-games-48ca64425704
In 1993, EA acquired exclusive rights to the FIFA license. Among EA’s hundred plus games, FIFA makes up 26% of EA’s total revenue. In 2007, EA released UEFA Champions League, a Canadian FIFA spinoff which included a new game mode, “Ultimate Team Mode”. As described by one of the game’s creators, “This new mode allows you to collect and trade virtual player cards to build a team.” Users could earn credits through playing matches, then spend those credits on card packs, which came in bronze, silver, and gold, respectively denoting the chance of acquiring a powerful player card. Although there was no way to purchase these packs with real money, this model had all the elements of modern-day loot boxes. EA was sitting on an untapped goldmine.
In 2009, EA CEO Andrew Wilson decided to introduce Ultimate Team Mode to their flagship FIFA, this time with the option to buy packs with real money. This essentially gave users two ways to succeed — invest time, or invest money.
https://www.linkedin.com/in/andrewwilson5/
3) The Untold History of EA's Long (and Rich) Pay-2-Win Love Affair:
Reddit commentary on Skillup's EA investigation:
https://www.reddit.com/r/videos/comments/7fcrtb/the_untold_history_of_eas_long_and_rich_pay2win/
4) Alex Garden, founder of Relic and Nexon NA:
https://www.linkedin.com/in/agarden/
After joining the advisory board of Nexon Corporation in early 2000 I had the good fortune of seeing the growth of the free-to-play video game industry first hand. In early 2006, Nexon's then CEO, David Lee recruited me to lead the development expansion of Nexon's first North American game development studio.
After leaving Relic, Alex Garden had close business ties with former EA and top MS executives, Don Mattrick. Don is the grandfather of the Vancouver gaming industry.
Mattrick almost killed the Xbox brand with Xbox One and Kinect. Phil Spencer saved the Xbox brand.
Xbox Creator Says Don Mattrick Had Little Faith In The Console (March 6, 2019): https://www.gamespot.com/articles/xbox-creator-says-don-mattrick-had-little-faith-in/1100-6465344/ Seamus Blackley@SeamusBlackley
I’ve never talked about this before, but the irony of Don Mattrick as Xbox Chief was huge for me: when I first came to EA Canada to present the idea of a Microsoft console, he nearly blocked me from addressing the company because he didn’t believe it was possible. It was tense.
Don Mattrick New Report, 2013: The New CEO Of Zynga Is A Hardcore Name-Dropper Who Flies A Private Jet To Work And 'Lives Like A Saudi Prince'
https://www.businessinsider.com/don-mattrick-zynga-ceo-2013-7?r=US&IR=T&IR=T
Mattrick hired Alex Garden to help lead Zynga mobile games. Alex retired from the gaming industry after another failure.
Zynga’s head of game studios (former Relic CEO, Alex Garden) quietly left before CEO change from Mattrick to Pincus, 2015
https://venturebeat.com/2015/04/09/zyngas-head-of-studios-quietly-left-before-ceo-change/
5) Relic co-founder Ron Moravek, also former Nexon, EA and THQ. Nexon later ditched pay-to-win, but business ties to keep in mind.
https://www.linkedin.com/in/ron-moravek-a776b05/?authType=name&authToken=hOkW&trk=prof-sb-browse_map-photo
6) Vancouver's video game family tree (close ties with EA Vancouver/DSI)
https://www.straight.com/article-198534/video-game-family-tree
For future reference I achieved the two jobs below:
INTERNAL BRAND MANAGER:
https://boards.greenhouse.io/relic/jobs/744038
http://archive.ph/YTK3Y
*SNIP*This job announcement, executive producer seems related. Unless someone is leaving, Relic is working on 3 games (2 unannounced). Usually only one executive producer for each game development.
Do you believe that marketing for games is not only about creating hype for products but also providing the design team with critical player-driven insights?
Lead the strategic brand management of our titles from inception through to live operations to long-term brand health & consumer engagement
Make sound business recommendations to the Executive Producer and the SEGA publishing group to enhance agreed marketing programs
Guide SEGA’s media briefing and planning process through close collaboration with SEGA’s Marketing team
EXECUTIVE PRODUCER:
https://boards.greenhouse.io/relic/jobs/1651424
http://archive.ph/V4u6f
Live and breathe Relic’s “Player First” development philosophy, collaborating with players to create world-class strategy games
The Sega lead consumer research guy (Jean Yves Lapasset) involved with CoH surveys:
https://www.linkedin.com/in/jylapasset/
Strategic insights to Sega top management
Lead consumer research for Sega West (US/EMEA) on key franchises (Sonic, Total War, Aliens, Football Manager, Company of Heroes, Endless franchises) and new content
EDIT: Updated Info/Sources