Interesting post.
Something I have noticed in the transition from vCoH to CoH 2 and from GR to CoH2.org is that the difference in the amount of content coming from the two sites.
In vCoH GR used to have a guide or tip out every couple of days, coh2.org has been very rarely releasing any content, although recently this seems to have picked up.
SNF 5 and streams are cool but as Noun points out not everyone has the time (or timezone) to follow those. Guides, strategies and tips can be consumed quickly and at will.
Perhaps more support for that kind of content could help?
I made a guide over at GR sometime ago, out of date now, (
http://www.gamereplays.org/companyofheroes2/portals.php?show=page&name=near-ultimate-osteer-guide-coh-2&st= ), that took me a ton of time, and never progressed past "part 1" because I was so underwhelmed by the response. Maybe I just suck at writing guides, but it would have been cool if it was able to be distributed more or supported a bit better. Then I would have definitely been encouraged to finish the series.
Edit: PS. I am also turned off creating community content by the huge negativity in the community. It seems any discussion in the forums quickly turns to Relic bashing and endlessly typing "MVGame" and "Kappa", which is just a beacon of which posts to ignore -.-.
I love this game. I don't mind expressing it. I wish others would too. That's why they are here reading this afterall.