Joe knows all about what Sega can do to games; you have only to watch his Rome 2 review to know that.
Watching him bumbling around was painful though.
SEGA, EA, Ubisoft, even Square Enix.
All of the "big players" go for what can leech most money and because it works and because players buy everything contrary to what 1% on forum screams it will only further go in that direction.
Why do you think all AAA games are littered with DLCs and micropays?
Why there is an avalanche of bad F2P games recently?
Why literally ALL of indie games are success?
People are willing to throw away money, players are lowering their standards and will buy anything and everything, when they have a feeling that extra money will help them win, they will go for it.
CoH2 isn't an exception here, we can either take what content they give us or quit gaming at all, because we won't change masses literally throwing money at shitty games and supporting shitty monetization decisions with their own wallets.