Correct me if I´m wrong, but in every match, the allies player could have won easily if he just would have chosen soviet and abused/spammed the hell out of maxims/T70´s. (<-- watch the final games of NA March Finals and you know what I mean). But fortunately, all players in EU tournament cared about their gameplay-aesthetics, and we saw just beautiful and brilliant strategies everywhere. I´ve seen so many people who said "Hans won the final match with p2w only!", but this is just wrong, besides that the big majority of his strat was excellent micromanagement. It is not fair to say that because he used 1 unit which is broken af at the moment. ADDITIONALLY, the British Forces don´t have access to decent artillery (Saxton sucks) except the land matress, so what you wanna do if you need arty???
In my opinion maxim spam is over and done with, and really works only as cheese. Not a tournament level strat but something you can try to win games quick in matchmaking where people aren't expecting it and can get overrun by the mass, like volk spam or something like that.
I haven't followed the NA scene after ESL but few streams that I've watched it seems like they've realized how to play vs. maxim spam effectively, and that's the point about cheese. You might get easy wins at first but if the player knows how to play vs. your cheese you can't win without changing your strategy.
Really what I'm saying here it's not like EU valiantly stopped maxim spamming because it was too easy, but because it didn't work anymore.
Or who knows I'm drunk and it's 4am