EA rebrand loot boxes to surprise mechanics

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Posts: 964 | Subs: 11

For those that missed the news cycle EA practically lied to a UK Parliament.
Fifa19 has some of the worst predatory gambling and loot boxes in gaming and regulators are finally paying attention to the wild west of EA gambling.
In a hail mary attempt to deflect responsibility EA thought it was a clever idea to rebrand 'loot boxes' to 'surprise mechanics'. Likening loot boxes to Kinder Eggs.

EA claim this is quite ethical because kids love kinder eggs.
You just can't make this stuff up.

Gamers: This is not piracy but surprise discount and is quite ethical!

Posts: 868 | Subs: 5

They deserve to have their souls eaten.

People complain the Soviets are useless.
Well, they are useless if you fight your units 1vs1. But they are all about Synergy.
What do I care if you have a Panther? Once you are crippled from running over a mine
I wait until you repair it with your 3x SturmPioneers and tell my 3x Mortars to fire at it.
did you know Vet 1 Mortars get FLARE?!

- 900 Manpower down the drain. - Panther still can't move worth a damn.

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YongYea | EA Shamelessly Advertise FIFA 21 Loot Boxes In Kids Magazine, And People Are Pissed:

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YongYea | EA Pull Scummy FIFA Loot Box Ad From Kids Magazine After Protests & Expose Their Own Hypocrisy:

EA marketing:

Posts: 269

Meme game is on point

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From a KID'S magazine, really?

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Posts: 964 | Subs: 11

6 Oct 2020, 11:00 AMFelinewolfie

From a KID'S magazine, really?

A children's toys catalogue from UK retailer Smyths Toys

https://www.smythstoys.com/

EA under fire for promoting FIFA loot boxes in toy catalogue:
https://www.gamesindustry.biz/articles/2020-09-28-ea-under-fire-for-promoting-fifa-loot-boxes-in-toy-catalogue

Electronic Arts publisher faces criticism for promoting FIFA's in-game purchases in a children's toys catalogue.

VGC reports the publication in question is the latest in-store magazine from UK retailer Smyths Toys, which featured an advertisement for FIFA 21 centred around the Ultimate Team mode.

The ad listed the four steps of playing Ultimate Team, with step two being "Use FIFA Points to open packs."

FIFA Points are the virtual currency Electronic Arts sells specifically for the Ultimate Team mode, with the player packs being the sports series' equivalent of randomised loot boxes -- or 'surprise mechanics,' as EA prefers to call them.