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EA rebrand loot boxes to surprise mechanics

3 Jul 2019, 23:12 PM
#1
avatar of SturmtigerCobra
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For those that missed the news cycle EA practically lied to a UK Parliament.
Fifa19 has some of the worst predatory gambling and loot boxes in gaming and regulators are finally paying attention to the wild west of EA gambling.
In a hail mary attempt to deflect responsibility EA thought it was a clever idea to rebrand 'loot boxes' to 'surprise mechanics'. Likening loot boxes to Kinder Eggs.

EA claim this is quite ethical because kids love kinder eggs.
You just can't make this stuff up.

Gamers: This is not piracy but surprise discount and is quite ethical!


5 Jul 2019, 17:57 PM
#2
avatar of Felinewolfie

Posts: 868 | Subs: 5


They deserve to have their souls eaten.
29 Sep 2020, 17:35 PM
#3
avatar of SturmtigerCobra
Patrion 310

Posts: 964 | Subs: 11

YongYea | EA Shamelessly Advertise FIFA 21 Loot Boxes In Kids Magazine, And People Are Pissed:




1 Oct 2020, 20:27 PM
#4
avatar of SturmtigerCobra
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Posts: 964 | Subs: 11

YongYea | EA Pull Scummy FIFA Loot Box Ad From Kids Magazine After Protests & Expose Their Own Hypocrisy:

EA marketing:
3 Oct 2020, 19:49 PM
#5
6 Oct 2020, 11:00 AM
#6
avatar of Felinewolfie

Posts: 868 | Subs: 5

From a KID'S magazine, really?
14 Oct 2020, 21:59 PM
#7
avatar of SturmtigerCobra
Patrion 310

Posts: 964 | Subs: 11

From a KID'S magazine, really?

A children's toys catalogue from UK retailer Smyths Toys :facepalm:
https://www.smythstoys.com/

EA under fire for promoting FIFA loot boxes in toy catalogue:
https://www.gamesindustry.biz/articles/2020-09-28-ea-under-fire-for-promoting-fifa-loot-boxes-in-toy-catalogue
Electronic Arts publisher faces criticism for promoting FIFA's in-game purchases in a children's toys catalogue.

VGC reports the publication in question is the latest in-store magazine from UK retailer Smyths Toys, which featured an advertisement for FIFA 21 centred around the Ultimate Team mode.

The ad listed the four steps of playing Ultimate Team, with step two being "Use FIFA Points to open packs."

FIFA Points are the virtual currency Electronic Arts sells specifically for the Ultimate Team mode, with the player packs being the sports series' equivalent of randomised loot boxes -- or 'surprise mechanics,' as EA prefers to call them.


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