I'll tell you where he is coming with the more killing = more money! Just look at the main portal of this site. Every picture is about killing units, the artillery that wiped huge number of soldiers, etc, etc... People are satisfied in a odd way in seeing things die, and the reactions of seeing that and the site mentioned prove you that!
Well, firstly I can tell you this isn't Sega's business model (lel selling DLC, OP commanders in the past and now factions).
And this is a war game, of course you'll have images of units killing units. This forums is where the more competitive players/long term players are around so they have the understanding that this is at the end of the day a simulation and no one does irl so there aren't really any moral issues to it.
When you've realised we are probably the competitive community, everyone's looking out for efficiency, plays or just something stupid like you've described, due to the nature of RNG in the game. I'd say the game is 20-30% killing units 70-80% territory control.