December 2019 SEGA SAMMY Management Meeting announce plans; all Sega studios are aiming to roll out their IPs to all regions (Asia/China).
Source:
https://www.segasammy.co.jp/english/pdf/release/managementmeeting_1205_final_e.pdf (page 49)
https://www.segasammy.co.jp/english/
Sega also announce focus on new business models such as Xbox Game Pass and cloud gaming (page 41, 48, 52);
Aggressively rolling out IPs into next-generation global platforms,
including the cloud and subscription mode.
Info about Xbox Game Pass/cloud gaming/mobile check this;
https://www.coh2.org/topic/95456/coh-coming-to-ipad-this-fall
Sega Europe Executives talk about current industry trends | 21st June 2019:
https://www.gamesindustry.biz/articles/2019-06-21-sega-sees-streamings-potential-to-reach-new-audiences
"We're seeing growth coming from new markets or markets that are starting to open in a different kind of way, particularly in Asia and particularly China. Then within our existing portfolio, we're constantly looking to find ways to broaden the appeal of our existing franchises, whether that's Total War, Football Manager, or Company of Heroes. Whatever it is, we have a constant mission to extend the reach of those. And on top of that, we look at new IP opportunities as well to further increase our offering."
Maybe resurrection of dead IP; Dawn of War mobile?
Did the ActiBlizz/NBA/South Park controversy delay Sega's "we all love Chinese money" expansion?
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