For the record I never got any stds from relic. Just because avast thought so doesn't make it true.
Seriously though, tell me why they should continue to produce new content if there is no monetary incentive. It's foolish.
Its the way they go about it.
Common sense approach:
Build game with 2 factions
Balance these factions as best as possible.
Release new armies with new commanders ALL INCLUDED IN YOUR PAID DLC.
Balance these 4 factions
Earn the respect of your costumer and communicate what you are trying to accomplish to continue growth.
Relics approach:
Release Game
Release new commanders
half ass attempt to balance
release more new commanders
2 new factions and commanders!
silence
balance?
emojis
buff paid commanders
Expect the community to have blind faith in what you do.