My 2 cents.
First, I'll start by saying that I love this game and consider it fun to play or else I wouldn't be here.
That being said, I am kind of biased, I love WW2 and I love RTS games. I hate MOBAs(LoL, DOTA etc...) which I find is a devolution of RTS. So this makes COH2 one of the only real RTS out there but I still believe it's a really fun game.
I think COH2 is a great game when you look at the engine (maybe not performance wise) but I love the capping system, True-Sight, the ice, the destruction, the cover system, how you have to manage your units, combined arms all stuff that also made vCOH great.
The real problems is what a lot of you already said and unfortunately unless Relic decides to do a complete 180, which is really hard for me to imagine happening (logistic wise), nothing will help this fundamental problem:
1. The game needs to be fair.
Not only for the competitive scene but also just to attract new players. Imagine a new player that knows nothing about the series ? not only does he have to go through the learning curve but he must also deal with a bunch of commanders that he doesn't have and can't even practice against. Not only that but the average player now hates micro transactions. The game is not only at full price but also includes micro transactions, like Ami said perfectly, it's stuck between 2 models. So this scares away not only new players that have interest for the game but even players who doesn't know a thing about it and might end up reading an article about the game somewhere online or in a magazine.
2. The lack of competitive/community features.
As much as I said that the game's engine/gameplay is awesome, I can't believe how much work needs to be made for features to support this game not only in the competitive scene but also just to promote the game.
-A REAL in-game leaderboard, like in vCOH but something even better, I'm no game designer so I'll let the pros think of something but we are 7 years AFTER the original game and the leaderboards are honestly awful. How can I not be able to view the results of my last 10 games for example in 2014 is, I'm sorry but ridiculous.
-A new replay system, again, we are 7 years after the launch of the original game and it's the exact same replay system, not able to rewind and casters needs to do a tone of video editing (ATR) for valuable information. Also, a system that you can watch older replays, how can you promote the game when you can't watch awesome or legendary games because it's an older version, again, I can't believe this is still the case in 2014.
-Observe mode, we all know why.
-In-game lobby, to bring some life to the game.
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