I think the problem here is that Noun is jumping to Point B on publicizing the game and making people interested in the game etc.
But he's skipping right over Point A which is right now the GAME is the problem.
FIX the game and then worry all you like about the streaming and the viewers and the casters etc.
Right now you have what, 3 casters that people watch of COH2 (Sib, Hans, VonIvan?) - and oddly enough most of the casters doing COH1 are getting as high (or often higher) levels of viewership.
You've had a LOT of community input on the games issues - why people don't partake in tournaments - why the community is toxic towards the game etc - fix those and the rest will fix itself.
I can certainly say that fixing COH1 and the DLC issues associated with COH2 will get you a lot of brownie points with a currently unhappy and shrinking fan base.
Why can't they do both?